Denny’s Social

For one blissful summer, I sold pancakes online.

My uncle is a Denny’s fanatic. We went there roughly twice a week for breakfast when I was a kid, and I still get him gift cards every year for his birthday. Our original hometown Denny’s has since closed, and he now has to drive to the one on Scottsdale Road, which is a shame, because it’s not classic cars themed and it’s not close to the gym. But man, those pancakes.

Danny, this one’s for you.

Awards: Grand Prize – ANA Multicultural Awards

We also launched their update on the 2-4-6-8 Menu, the All Day Diner Deals Menu.

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The Everyday Value Tee

A Black Friday release on dinerdrip.com Scan the code to get a year of Everyday Value Slams. The shirt costs $5.99. It sold out almost instantly.

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Denny’s FC: World Cup Coverage

Unlike most sports bars, Denny’s is open 24/7 — allowing you to catch all those odd hour games you wouldn’t dream of missing. And for the fans glued to their couches, we delivered food, covered the matches on Twitter, and created a comfy line of merch (think robes).

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On TikTok

We worked with a variety of leading social media stars to create Denny’s Influencer Menu. Each team worked together to create their own dish. My favorite was the Brisk-It-All Melt.

CREDITS:

Art Direction: Adam Dubrueler
Copywriter:   Sydney Lemens
Creative Direction: Jane Cronk, Darina Khafizova, Matt Silvester
Strategy: Sean Donnelly, Sara Armstrong, Camila Portillo, Aida Fogel
Account/PM: Halle Nurse, Iman Porte, Courtney Gonerka, Adyam Kidane
Production: Eve Mahaney
Agency: Anomaly NYC