Assorted Johnnie Walker Projects
Keep Walking with us.
Johnnie Walker has been my bread, butter, and raspberry compote since 2022. Here’s a smattering of projects I’ve worked on, beyond its holiday and Oscars campaigns.
Winter Differently
To ring in 2024, we launched a complete rebrand of Johnnie Walker’s Instagram, turning us from an account that spent a surprising amount of time talking about women’s soccer to what we’ve lovingly called a “muse feed”. Engagement rates over tripled within our first three posts.
Our budget was low, so we shot everything around the Anomaly office (and at the agency holiday party) and made most of the props ourselves.
CREDITS:
Art Direction: Jay Levesque
Copy: Sydney Lemens
Creative Direction: Kelsey Fritz, Haley Buchner
Social Strategy: Camila Portillo, Emily Leyfer, Kayla Bloch
Photography: Jay Levesque, Dave Herron, Sydney Lemens
Uncork Blue
A rebrand of Johnnie Walker’s highest marked spirit. Getting it off shelves and into glasses, against lips, spilt on dresses, and left on the dance floor. Less precious. More urgent. Now now now.
We reimagined everything from the bottle’s design world and tone of voice to how the brand approached photography. Our first shoot was completely unsupervised — no agency, no client — and gave our photographer free rein to create her own world. The result? A kaleidoscopic, high-fashion menagerie of perfect accidents that couldn’t have felt more Blue.
CREDITS:
Art Direction: Jay Levesque
Copy: Sydney Lemens
Creative Direction: Leanne Amann, Victoria Trow
Design: Benoit Ollive, Quan Bui, Nathan Braceros
Strategy: Taylor Chrien, Paola Garces, Em Pfitzinger
Account/PM: Adelaide Smythe, Isabella Hasson, Kathleen Harty, Jonathan Castaneda
Production: Elizabeth Bruneau
Photography: Cara Striker, Dave Herron