Johnnie Walker Gifting 2023

Always given in good taste.

We launched “A Gift That Makes an Entrance” with two goals in mind: make the liquid look as enticing as possible and have a damn good time doing so. It was Johnnie Walker’s first national gifting campaign, and it set the bar for the brand’s future holiday work.

We shot it in Prague with a director Jay and I had been itching to work with, plus my personal dream cast of dancers.

Our OOH was direct and gifting-forward.

Our social leveraged the power of metaphor to champion our liquid’s tasting notes.

CREDITS: 

Creative Direction: Leanne Amann, Victoria Trow
Design Direction: Benoit Ollive
Art Direction: Jay Levesque
Copy: Sydney Lemens
Strategy: Taylor Chrien, Paola Garces, Jenna Leahy, Camila Portillo, Em Pfitzinger, Kayla Bloch
Account/PM: Kathleen Harty, Isabella Hasson, Maya Villiers, Patrick Lynch, Ellie Harriman
Production: Jen Ruske
Business Affairs: Meredith Thornhill
Director: Philippa Price
Production Company: Superprime Films and Unit+Sofa
Director of Photography: Jack Exton
Color: Joseph Bicknell
Editing: Alvaro Del Val at CABIN
Sound Design: 750MPH and TwentyBelow
Agency: Anomaly NYC