Walmart American Ingenuity

A little appreciation goes a long way.

Every year, Walmart invites its suppliers to Walmart HQ for feedback on their products’ performances. But as it turns out, many of these products were doing good well beyond the shelves. In an effort to show our appreciation for their generosity, we staged a surprise for the small business owners with the biggest community impacts—complete with hidden cameras and a few very special guests.

In addition to helping with the TV spots, I finally put my journalism degree to use and conducted all of the interviews featured in the Instagram stories. 

CREDITS:

Creative Direction: Bill Lee
Art Direction: Brett Lakanen 
Copy: Tim Blevins + Sydney Lemens
Agency: MONO